As the COVID-19 pandemic progresses, we’re compiling relevant resources for middle-market private equity and investment banking professionals. This running list includes informative webinars, both recorded and upcoming, as well as articles featuring expertise from MiddleM Creative’s clients.
Read MoreWhile we’re all doing our part in social distancing, we encourage you to consider the importance of your marketing and communications strategy and activity within the context of the COVID-19 pandemic. What you do and say now could have lasting positive effects once economic activity normalizes.
Read MoreMeet MiddleM Creative Vice President Tricia Forbes. Tricia joins us from an internal role at Georgia Oak Partners, where she was responsible for connecting the firm with founders, owners, investors and intermediaries through strategic marketing and impactful messaging, as well as guiding marketing strategy for the firm’s portfolio companies.
Read MoreKian Capital — a middle-market private investment firm with over $425 million of capital under management — is known for creating genuine partnerships, operating with integrity and providing value beyond just capital. The team felt their approach separated them from the rest, but this message wasn’t being conveyed properly.
They desired a stronger brand presence with updated messaging and a new look to better represent who they are as a firm…it was time for a brand refresh. Knowing they needed marketing professionals that truly understood the nuances of the space, they hired MiddleM to lead them through the journey.
Read MoreWall Street Journal’s Private Equity Analyst announced its 2019 Women to Watch honorees recently. 17 senior and rising stars in the PE industry have been given this honor and spotlight.
We’re especially proud to share this news as an all-female team dedicated to investment banking and private equity. It is wonderful to see women in the industry being recognized and celebrated! Congratulations to these 17 amazing women, and all the other women in the industry working hard to make a difference.
Read MoreOn May 18th, athletes from across the Charlotte area put on their game faces for the 4th annual Charlotte Heptathlon that benefitted The Family Impact Fund. Friends turned to foes as participants pulled up their socks and laced their shoes ready to compete in seven events that tested the speed, agility, strength and endurance of over 150 competitors.
Read MoreOnly 18% of the time does a private equity firm see their targeted deal flow, making the deal sourcing community not only fragmented, but highly inefficient. Learn why branding and marketing can have a real and long-term impact on your business development ROI.
Read MoreAs social media continues to proliferate, financial services companies and fund professionals have begun to embrace marketing and branding tactics that leverage social media tools.
Read MoreWe made a fundamental decision in keeping with our values: to give back in a big way through a new initiative called #MarketingForGood. Working with us means you are also supporting ending the poverty cycle two generations at at time… Learn more >
Read MoreWhat’s better than getting a fantastic write-up for a client? Having said client be featured as one of the most philanthropic private equity firms in the middle market. #lovewhatyoudo
Read MoreEnjoying what you do leads to better creativity, productivity and meaning. How we make sure that we work from a place of joy every single day.
Read MoreWe wanted to throw out the traditional business-speak list of values, and come up with a set of meaningful, actionable and measurable values for all of us as an organization. I think we succeeded. Read more.
Read MoreWith valuations and multiples already sky-high and the private equity space awash in more overhanging capital than at any previous time in history, buyers increasingly find they must tell a story that goes beyond numbers and terms to carry the day.
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