#MarketingForGood

By Joanne Verkuilen, Founder + Managing Partner

2018 has been a big year. We are proud to list these accomplishments:

  • Relaunched ourselves with a new name and brand identity

  • Expanded our team by 50%

  • Hired by six new clients

  • Released the MiddleM Creative website + our social media presence

But what are we most proud of? A decision to give back to our community in a significant way through our new #MarketingForGood platform.

We are pleased to announce that we are volunteering our time and services to two wonderful Charlotte-based non-profits: The Family Impact Fund and The Charlotte Heptathlon.

We are excited to be partnering with them on all of their content and thought leadership, social media and email marketing as well as on creating a strategy to differentiate each organization for their fundraising campaigns.

So, when you work with MiddleM Creative, it means you are helping to support early education and breaking the poverty cycle two generations at a time. It means you are supporting two incredible organizations looking to do meaningful good in our community, and the people behind the organizations who selflessly dedicate so much of their time.

We’re so proud to call them our partners!

Learn more here:


The Family Impact Fund provides tuition assistance to children from low-income families for high-quality early education and child care, helping parents to maximize their employment or continue their education.

Founded in 2015, the Charlotte Heptathlon is the premier athletic fundraising competition in the Greater Charlotte region. To date, the competition has raised over $600,000 for its charitable beneficiaries. Our 2019 competition will benefit The Family Impact Fund - Charlotte and offer our sponsors the opportunity to showcase their business to a concentrated group of successful, community-minded individuals primarily from the financial services industry.

As we scale, we hope to work with a few more organizations in the Charlotte community. We love what we do, and thank you for reading!

Joanne Verkuilen