Private Equity Firm Marketing and PR Case Study: Adopting Digital Tools and Enhancing Media Relations to Drive Deal Flow

A private equity firm turned to MiddleM Creative for help with PR and social media marketing, resulting in a 22% increase in deals received from investment banking and other sources year-over-year.

Tricia LandgraffSeptember 26, 2023Private Equity, Case Study, Public Relations, LinkedIn

A Look at the Private Equity Top Female Deal Makers

Wall Street Journal’s Private Equity Analyst announced its 2019 Women to Watch honorees recently. 17 senior and rising stars in the PE industry have been given this honor and spotlight.

We’re especially proud to share this news as an all-female team dedicated to investment banking and private equity. It is wonderful to see women in the industry being recognized and celebrated! Congratulations to these 17 amazing women, and all the other women in the industry working hard to make a difference.

Melanie RothNovember 22, 2019Women in Finance, Private Equity, Wall Street Journal

9 Reasons Why Investing in Your Brand Can Have Strong ROI

Only 18% of the time does a private equity firm see their targeted deal flow, making the deal sourcing community not only fragmented, but highly inefficient. Learn why branding and marketing can have a real and long-term impact on your business development ROI.

Joanne VerkuilenApril 24, 2019Brand Marketing, Marketing ROI, Private Equity, Investment Banking

Four Reasons You Should Adopt a Social Media Strategy

As social media continues to proliferate, financial services companies and fund professionals have begun to embrace marketing and branding tactics that leverage social media tools.

Guest UserJanuary 23, 2019Social Media, Private Equity, Investment Banking, M&A, Brand Marketing, Brand Engagement