MiddleM Creative recently spoke with Configure Partners Managing Director Joe Weissglass for an in-depth look at the private credit market’s transformation and future.
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MiddleM Creative was named Communications Firm of the Year Finalist for the 23rd annual M&A Advisor Awards!
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Crafting compelling marketing materials requires a strategic, discerning eye in a visual landscape saturated with generic — sometimes even AI-generated — imagery. For investment banks or private equity firms, images used in marketing aren’t just about creating appealing visuals; they are subconsciously building trust, conveying credibility, and developing human connection in the digital realm before a one-on-one conversation can take place.
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Our Marketing Maturity Matrix is a helpful tool for middle-market M&A firms looking to understand the efficacy of their branding, marketing, and business development strategies. The matrix logically starts with brand strategy, as this step lays the foundation for all subsequent marketing and BD efforts.
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MiddleM Creative’s M&A Firm Marketing Maturity Matrix is a comprehensive tool designed to help private equity and investment banking firms assess their marketing strategies to cultivate deal generation.
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MiddleM Creative’s Managing Director Tricia Landgraff recently spoke with Blue Point Capital Partners Managing Director of Business Development Megan Kneipp to discuss 2024 middle-market M&A trends and the dynamic deal flow landscape.
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In our latest investment banking client case study, learn how MiddleM Creative is not just a trusted marketing and BD execution resource, but a strategic partner in increasing brand awareness and driving deal flow.
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MiddleM Creative is thrilled to be recognized as one of Charlotte's top 50 fastest-growing companies by the Charlotte Business Journal. The Fast 50 Awards recognize businesses based in the greater Charlotte area that have shown exponential growth.
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A private equity firm turned to MiddleM Creative for help with PR and social media marketing, resulting in a 22% increase in deals received from investment banking and other sources year-over-year.
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We are proud to have been recognized by Inc. Magazine as one of the fastest-growing independent businesses in America. The Inc. Regionals List honors private companies around the country, and we are thrilled to be highlighted alongside thriving businesses in the Mid-Atlantic region.
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How PE Firms Can Leverage Branding and Marketing to Increase Deal Flow from “Tier 2” Bankers and Beyond
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MiddleM Creative was born out of the intersection of my experiences as both an investment banker, and later, a marketing director within the M&A sector. During my time in these positions, I watched the market shift.
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In a competitive middle-market filled with voices shouting to be heard, creating a unique, memorable and timely reason to be top-of-mind for your target audience can make a transformative impact on your firm’s deal flow.
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Last month, we partnered with Source Scrub, the world's leading data service for firms looking to research, find and connect with privately held companies. Together with our friend, Ajeet Guatam, we pooled decades of experience and dozens of client anecdotes to compile this list of 10 data-driven outreach tips to help you book your next meeting.
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How should a private equity or investment banking firm think about the evolution of its marketing strategy? View a video highlight from MiddleM’s webinar with SourceScrub.
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Private equity and investment banking firms are increasingly looking to establish strategic marketing practices to increase deal flow. MiddleM’s team discussing the M&A Firm Marketing Maturity Matrix to outline how firms might think about establishing their marketing programs.
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TFX Capital Management Founder & Managing Partner Brandon Shelton shares why Veterans are uniquely suited for entrepreneurship and the tech investment theses the TFX team is excited about going into 2021.
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Cascadia Capital Co-Founder, Chairman and CEO Michael Butler discusses COVID-19’s impact to middle-market dealmaking and business development momentum gained through thought leadership content.
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In order for firms to properly pivot into the next iteration of their business development efforts, they will need to focus on data gathering, customer relationship management (CRM) system organization, branding and content marketing through thought leadership.
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Founded in 2016, Resurgens Technology Partners is a private equity firm focused on partnering with software and technology-enabled businesses. Leading with their values of integrity, humility and transparency, the Resurgens team is building a concentrated portfolio—one strategic investment at a time.
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