MiddleM Creative’s Managing Director Tricia Landgraff recently spoke with Blue Point Capital Partners Managing Director of Business Development Megan Kneipp to discuss 2024 middle-market M&A trends and the dynamic deal flow landscape.
Read More
In our latest investment banking client case study, learn how MiddleM Creative is not just a trusted marketing and BD execution resource, but a strategic partner in increasing brand awareness and driving deal flow.
Read More
MiddleM Creative is thrilled to be recognized as one of Charlotte's top 50 fastest-growing companies by the Charlotte Business Journal. The Fast 50 Awards recognize businesses based in the greater Charlotte area that have shown exponential growth.
Read More
A private equity firm turned to MiddleM Creative for help with PR and social media marketing, resulting in a 22% increase in deals received from investment banking and other sources year-over-year.
Read More
We are proud to have been recognized by Inc. Magazine as one of the fastest-growing independent businesses in America. The Inc. Regionals List honors private companies around the country, and we are thrilled to be highlighted alongside thriving businesses in the Mid-Atlantic region.
Read More
How PE Firms Can Leverage Branding and Marketing to Increase Deal Flow from “Tier 2” Bankers and Beyond
Read More
MiddleM Creative was born out of the intersection of my experiences as both an investment banker, and later, a marketing director within the M&A sector. During my time in these positions, I watched the market shift.
Read More
In a competitive middle-market filled with voices shouting to be heard, creating a unique, memorable and timely reason to be top-of-mind for your target audience can make a transformative impact on your firm’s deal flow.
Read More
Last month, we partnered with Source Scrub, the world's leading data service for firms looking to research, find and connect with privately held companies. Together with our friend, Ajeet Guatam, we pooled decades of experience and dozens of client anecdotes to compile this list of 10 data-driven outreach tips to help you book your next meeting.
Read More
How should a private equity or investment banking firm think about the evolution of its marketing strategy? View a video highlight from MiddleM’s webinar with SourceScrub.
Read More
Private equity and investment banking firms are increasingly looking to establish strategic marketing practices to increase deal flow. MiddleM’s team discussing the M&A Firm Marketing Maturity Matrix to outline how firms might think about establishing their marketing programs.
Read More
TFX Capital Management Founder & Managing Partner Brandon Shelton shares why Veterans are uniquely suited for entrepreneurship and the tech investment theses the TFX team is excited about going into 2021.
Read More
Cascadia Capital Co-Founder, Chairman and CEO Michael Butler discusses COVID-19’s impact to middle-market dealmaking and business development momentum gained through thought leadership content.
Read More
In order for firms to properly pivot into the next iteration of their business development efforts, they will need to focus on data gathering, customer relationship management (CRM) system organization, branding and content marketing through thought leadership.
Read More
Founded in 2016, Resurgens Technology Partners is a private equity firm focused on partnering with software and technology-enabled businesses. Leading with their values of integrity, humility and transparency, the Resurgens team is building a concentrated portfolio—one strategic investment at a time.
Read More
SourceScrub Co-Founder and CEO Tyler Fair discusses how firms can leverage private company data to drive direct sourcing efforts.
Read More
While we do not and cannot fully understand, we can and will stand with the black community in the fight against racism. Black lives matter to us. But it is not enough to say this on paper or to stand together in spirit. We know there is more we must do with our time, talents and treasure to be not only non-racist, but to be anti-racist.
Read More
Formerly an NFL safety, Dr. Myron Rolle is now a third-year neurosurgery resident at Harvard Medical School and Massachusetts General Hospital. MiddleM Creative Vice President Tricia Forbes talks with Dr. Rolle about his experience volunteering to treat COVID-19 patients, how this pandemic is reshaping the healthcare industry and the lessons he’s taken from the gridiron to the frontlines of healthcare.
Read More
Waffle House President and CEO Walt Ehmer talks with MiddleM Creative's Tricia Forbes about considerations for safely restarting the economy, his participation in the Great American Economic Revival Group for the Food & Beverage Industry and his recommendation for a Waffle House order that is so delicious it will "set you free."
Read More
What can a global pandemic teach us about M&A integrations? Sweeping change can only begin when a common level of acceptance is reached, and everyone reacts to change at different rates. Learn the three key considerations for leaders in our interview with M&A integrations expert Jennifer J. Fondrevay.
Read More