Benchmarking Your Firm’s Brand Strategy with the M&A Firm Marketing Maturity Matrix

Does your brand represent your firm’s unique strengths and capabilities?

Our Marketing Maturity Matrix is a helpful tool for middle-market M&A firms looking to understand the efficacy of their branding, marketing, and business development strategies.

The matrix logically starts with brand strategy, as this step lays the foundation for all subsequent marketing and BD efforts. Establishing a strategy, rooted in a firm’s unique strengths and capabilities, is critical for successfully shaping key stakeholder perceptions and creating an effective business development flywheel.

You can use this video to benchmark your firm’s brand strategy — and establish a path forward if you find your firm is not yet at the expert level.

For more information about the M&A Firm Marketing Maturity Matrix:

• Read an overview about using the matrix to assess your middle-market M&A firm’s marketing strategies.

• View a brief video introduction to the entire M&A Firm Marketing Maturity Matrix here, and stay tuned for additional benchmarking tools for the other categories shown.