Graycliff's Ryan Supple on Private Equity's Perception Problem

Does private equity have a branding problem?

Middle-market business owners may have the wrong idea about what a private equity transaction could mean for their company, family, employees and community. Issues from the industry's early days have created a hurdle for modern PE BD professionals to overcome in their direct sourcing efforts. Graycliff Partners Principal Ryan Supple shares his approach to building trust with CEOs in this interview with MiddleM Creative Vice President Tricia Forbes.